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Running a Good Business (Smashwords.Com series. FutureU Press, 2011)

Currently Available Volumes (click on title to purchase)

Book 1: Why Good? Why Now? - ISBN: 978-1-4524-9016-8 (Free)
Book 2: Becoming a Learning Organization - ISBN: 978-1-4524-3192-5
     (100% Discount Coupon Code: PH72J. Good until September 30, 2011)
Book 3: Becoming Values Focused - ISBN: 978-1-4524-0850-7
     (100% Discount Coupon Code: PK42K. Good until September 30, 2011)
Book 4: Start-Up and Legal Matters - ISBN: 978-1-4524-8576-8
     (100% Discount Coupon Code: UY82S. Good until September 30, 2011)
Supplement to Book 4: Self-Assessment for Tradeskills - ISBN: 978-1-4524-4058-3
     (100% Discount Coupon Code: UW44Q. Good until July 1, 2011)
Book 5: Setting Up Shop - ISBN: 978-1-4524-6720-7
     (100% Discount Coupon Code: GH65C. Good until September 30, 2011)
Book 6: Choosing Technology - High Tech or Low?
Book 7: Designing Your Space

Resources by Specific Ebook Title

Running a Good Business - Book 1: Why Good? Why Now? - ISBN: 978-1-4524-9016-8

Running a Good Business: Book 2: Becoming a Learning Organization - ISBN: 978-1-4524-3192-5

Learning Organizations and Organizational Learning

Chris Argyris was a leading researcher in the area of organizational learning. He clarified a special approach to understanding organizational issues called "action research."

  • Flawed Advice and the Management Trap: How Managers Can Know When They're Getting Good Advice and When They're Not by Chris Argyris (Oxford University Press, 2000). [http://amzn.to/jHQ0Ev]
  • Immunity to Change: How to Overcome It and Unlock the Potential in Yourself and Your Organization (Leadership for the Common Good) by Robert Kegan and Lisa Laskow Lahey (2009). [http://amzn.to/mwscgE] (Kegan is another of Chris Argyis' students.)
  • Knowledge for Action: A Guide to Overcoming Barriers to Organizational Change by Chris Argyris (Jossey-Bass, 1993). [http://amzn.to/mGSp8Q]
  • Learning Organizations: Developing Cultures for Tomorrow's Workplace, edited by Seria Chula and John Ernest. (Productivity Press, 2006). [http://amzn.to/kBdvi2] This anthology of chapters by many of people working in the area of organizational learning explores some key ideas of the emerging management paradigm: community, networks, feedback, self-organization, and learning; all essential aspects of understanding business organizations as living systems.
  • On Organizational Learning by Chris Argyris (Second edition. Wiley-Blackwell, 1999). [http://amzn.to/mez37j]
  • Overcoming Organizational Defenses: Facilitating Organizational Learning by Chris Argyris (Prentice Hall, 1990). [http://amzn.to/jEUwhl]
  • Outstanding among his several students who also became thought leaders in this arena is Peter Senge who has assembled several teams of investigators and published many seminal and influential books, including:

  • Presence: Human Purpose and the Field of the Future or An Exploration of Profound Change in People, Organizations, and Society by Peter M. Senge, C. Otto Scharmer, Joseph Jaworski and Betty Sue Flowers (Crown Business, 2008). [http://amzn.to/mat7oQ]
  • Schools That Learn: A Fifth Discipline Fieldbook for Educators, Parents, and Everyone Who Cares About Education by Peter M. Senge, Nelda H. Cambron-McCabe, Timothy Lucas and Art Kleiner (Crown Business, 2000). [http://amzn.to/j8fw3m]
  • The Dance of Change: The Challenges to Sustaining Momentum in Learning Organizations by Peter M. Senge, Art Kleiner, Charlotte Roberts and George Roth (Crown Business, 1999). [http://amzn.to/k7KuCx]
  • The Fifth Discipline Fieldbook: Strategies and Tools for Building a Learning Organization by Peter M. Senge, Art Kleiner, Charlotte Roberts and Rick Ross (Crown Business, 1994). [http://amzn.to/j6i5xM]
  • The Fifth Discipline: The Art & Practice of The Learning Organization by Peter M. Senge (Revised edition. Crown Business, 2006.). [http://amzn.to/kLr8DZ]
  • The Necessary Revolution: Working Together to Create a Sustainable World by Peter M. Senge, Bryan Smith, Nina Kruschwitz and Joe Laur (Crown Business, 2010). [http://amzn.to/ilQ4Hq]
  • To learn more about the laws of systems thinking, visit http://en.wikipedia.org/wiki/The_Fifth_Discipline#The_11_Laws_of_the_Fifth_Discipline or purchase The Fifth Discipline [http://amzn.to/kLr8DZ] from Amazon.

    Other Thought Leaders Responding to the Zeitgeist

  • Learning to Lead: A Workbook on Becoming a Leader by Warren Bennis and Joan Goldsmith (Fourth edition. Basic Books, 2010). [http://amzn.to/krnuel]
  • Liberation Management by Tom Peters (Ballantine, 1996). [http://amzn.to/ilowsN]
  • Mindfulness by Ellen Langer (De Capo Press, 1990). [http://amzn.to/kCrTXU]
  • Mindfulness and Meaningful Work: Explorations in Right Livelihood by Claude Whitmyer (ed.). (Parallax, 1994). [http://amzn.to/jx0Wko]
  • Organizational Culture and Leadership, by Edgar Schein. (Fourth Edition. Jossey-Bass, 2010). [http://amzn.to/jeBzjM]
  • Stewardship: Choosing Service Over Self Interest by Peter Block. (Berrett-Koehler, 1993). [http://amzn.to/kbpsFR]
  • The Courageous Follower: Standing up to and for Our Leaders by Ira Chaleff. (Third Edition. Berrett-Koehler, 2009.) [http://amzn.to/iVSH4B]
  • The Postmodern Organization: Mastering the Art of Irreversible Change by William H. Bergquist. (Jossey Bass, 1993). [http://amzn.to/mO3lYx]
  • The Ultimate Advantage: Creating The High-Involvement Organization by Edward Lawler (Jossey-Bass, 1992). [http://amzn.to/jtibXp]
  • The Turning Point: Science, Society and the Rising Culture by Fritjof Capra. (Bantam, 1984). [http://amzn.to/ihezda]
  • Mindwalk (VHS. Paramount, 1998). [http://amzn.to/mEFX0h]

  • Anatomy and Physiology -Cliffs Quick Review (Cliffs Notes, 2001). [http://amzn.to/mQAyVv]
  • Anatomy and Physiology For Dummies (Second Edition. For Dummies, 2011). [http://amzn.to/m4wl9F]
  • Open Books Management

  • Honest Business by Michael Phillips and Salli Rasberry (Random House, 1981. Out of print.).
  • The Great Game of Business: Unlocking the Power and Profitability of Open-Book Management by Jack Stack. (Currency/Doubleday, 1994). [http://amzn.to/kcyrFH]
  • Open Book Management: The Coming Business Revolution by John Case (HarperCollins, 1995). [http://amzn.to/jPVrB5]
  • The Power of Open Book Management: Releasing the True Potential of People's Minds, Hearts, and Hands by John Schuster, Jill Carpenter, Patricia Lane. (Wiley, 1996). [http://amzn.to/mvv3EA]
  • Classics - Early Writings on the Shifting Paradigm

  • Deschooling Society, by Ivan Illich. (Harper & Row, 1970, 2000). [http://amzn.to/mKfBPR]).
  • In The Age Of The Smart Machine: The Future Of Work And Power by Shoshanna Zuboff. (Basic Books, 1989). [http://amzn.to/lpPMFk]
  • Post-Capitalist Society by Peter Drucker. (HarperCollins, 1993). [http://amzn.to/mdq8Zg] Drucker, often given credit for inventing the concept of "management," has been its leading guru for most of the 20th century. In this book he argues that we are in the middle of a great social transformation, akin to the Renaissance, which is symbolized by the computer. The primary resource is no longer capital, land, or labor but knowledge (hence "post-capitalist"). Knowledge has become the means of production and creates value by "productivity" and "innovation" through its application to work. The new class of post-capitalist society is made up of knowledge workers and service workers.
  • The Female Advantage: Women's Ways of Leadership, by Sally Helgeson (Doubleday/Currency, 1990. [http://amzn.to/kc9eqx])
  • The Human Side of Enterprise by Douglas McGregor. (McGraw-Hill, 1960). You can sometimes find this one in used bookstores. A definite classic. This is the book that launched the humanistic view of business management and first introduced an evaluation of the differences between so-called "Theory X" management (that says people are lazy and must be motivated by fear of punishment) and "Theory Y" management (that says people are basically interested in their work and are motivated by praise, success and inclusion in the decision making process.)
  • The Human Side of Enterprise by Douglas McGregor. (25th Anniversary edition. McGraw-Hill, 1985). [http://amzn.to/kZ7uLv]
  • The Human Side of Enterprise by Douglas McGregor. (Annotated edition. McGraw-Hill, 2005). [http://amzn.to/ix6Fsp]
  • The Nature of Managerial Work, by Henry Mintzberg ( 1973). [http://amzn.to/menpIK)].

Running a Good Business - Book 3: Becoming Values-Focused - ISBN: 978-1-4524-0850-7


Running a Good Business - Book 4: Start-Up and Legal Matters - ISBN: 978-1-4524-8576-8

Supplement to Book 4: Self-Assessment for Tradeskills - ISBN: 978-1-4524-4058-3

Book 5: Setting Up Shop

  • Working From Home: Every Thing You Need to Know About Living and Working Under the Same Roof by Paul and Sarah Edwards (Tarcher, 1999)). Best book available on all aspects of working from home. [http://amzn.to/mnP1Kv]

There are tons of books out there on creating a home office. Here are a few of the better ones.

  • Home Office Solutions: Creating a Space That Works for You by Lisa Kanarek (Quarry Books, 2004).[http://amzn.to/lrWOby]
  • The Home Office Book by Donna Paul, Photographs by Grey Crawford. (Artisan, 1996). [http://amzn.to/lkUNg9]
  • The Home Office Book: How to set up and use an efficient, personal workspace in the computer age by Mark Alvarez (Goodwood Press, 1990). This one is out of print, but available on Amazon.com for under a buck plus shipping. It's still one of the best sources of guidance out there. Excellent consideration of the issues of setting up a home office, which are equally applicable to an outside office. [http://amzn.to/lb0ir2]
  • The Home Office Planner by Barty Phillips (Mitchell Beazley, 2000). [http://amzn.to/jPJniX]
  • The Well-ordered Office: How To Create An Efficient And Serene Workspace by Kathleen Kendall-Tackett (New Harbinger, 2005). [http://amzn.to/ktxCko]

Setting up your home office is a very popular topic. Here are a few of the better guides you;ll find online:

Good advice about work-station ergonomics isn't as easy to find as office planning and set up. Because 3M manufactures a whole line of products to help improve work-station ergonomics, it makes sense that they also offer some of the best free advice on the topic:

Book 6: Choosing Technology - High Tech or Low?


The Small Business Network [http://thesmallbusinessweb.com/]

A consortium of software companies that have grouped themselves around a very powerful manifesto:
"We think small businesses are the lifeblood of the economy and that itís from small business that true innovation will arise.
"We believe small businesses should have access to the same tools and technology that big companies have without paying a huge amount.
"We know simplifying access and increasing integration to our products and services will benefit all of our customers.
"We want small businesses to succeed and we want to help. Join us."

Once the five founding companies (BatchBlue, Freshbooks, MailChimp, Outright, and Shoeboxed) set up the Small Business Network website, they were overwhelmed with interest from like-minded vendors. Be sure to check out the Small Business Network directory for cloud-based and hybrid applications that will support you in your quest to build a more meaningful business. [http://thesmallbusinessweb.com/directory]

Check out their motivational video at [http://blip.tv/the-small-business-web/the-small-business-web-3304411] and the case study at [http://blog.thesmallbusinessweb.com/case-study-five-ways-chartered-accountants-in-the-cloud/]

Feedback Loop Software

This category of software has only recently emerged. It is made up of different combinations of hardware and software that add feedback loops to your life. One of the biggest difficulties we encounter as humans in a complicated, purpose filled world is getting feedback about what's going on in the general system called our life or the specific one called our work.

Most of us haven't learned about systems thinking and the power of feedback loops, so we tend to be clueless about how much help those loops can be in guiding our every day actions toward our goals.

We presented a broad stroke look at systems thinking in Book 2, Becoming a Learning Organization, but we didn't mention feedback loops. You can learn more about them by doing an online search for the keyword phrase "feedback loops."

Feedback in systems thinking is the concept that output from or information about the result of actions or behaviors in the past will influence those actions or behaviors in the future. When an action or behavior is part of a chain of cause-and-effect that forms a loop, then the event is said to "feed back" into itself. That is a "feedback loop."

We'll actually talk in more detail about feedback technology in the final ebook of this series.

Time Saving Office Equipment

ExecuFold Desktop Letter Folder ($330, new. $250 refurbished.)
The ExecuFold can fold up to three sheets of 8 1/2 by 11 inch paper at a time. I've had one of these since 1984. It's saved me uncountable hours sending out snail mail. It's so easy to use that you can just drop in any letter, one-at-a-time or hundreds and each is folded cleanly and precisely and ready to insert right into the envelope. Say good bye to crooked folds and double creases. In more recent times, as email has replaced so much snail mail, I use it a lot less, but it's still going strong after all these years. [http://www.execufold.com/paperfolders5.html]
ADI Machines for Business [http://www.execufold.com/]

Email: adi@sierratel.com
Toll Free: (800) 255-3713
Fax: (559) 642-2858
Address: 51836 Ponderosa Way, Oakhurst, CA 93644

Book 7: Designing Your Space

Retail Design
  • Brandscaping: Worlds of Experience in Retail Design by Otto Riewoldt (2002). This volume covers major retail brands. Take a look at some of the pages on Amazon. If you find inspiration there, you might justify purchasing a used copy to go deeper.
  • One Off: Independent Retail Design by Clare Dowdy (2008). The urge to create an individualized shopping experience is a major trend around the world, such that a new generation of independent shops has grown up. These are mostly small, and are setting up against the odds, so that they have to make a special effort with their exteriors, interiors, and branding to lure in customers. Some are a triumph of ingenuity on a low budget, while others are as glamorous as their big-name counterparts. Some interiors and graphics are created by professional designers, others by the owners themselves. In fact, this trend is now so widespread that the corporate retailers who sparked the reaction in the first place are getting in on the act, commissioning one-off outlets and short-term guerrilla stores to appeal to a more savvy, funky young clientele. One-Off is the first book to address this retail trend. It covers food, home and lifestyle, fashion and accessories, random gems, and pretenders and guerrilla stores.
  • Retail Design by Otto Riewoldt and Jennifer Hudson (2000) Covers 45 different independent retail spaces from the Herman Miller showroom in Chicago, the Swatch Timeship shop in New York, Alan Journo Shoes in Milan, shopping centers like Bluewater in London and the Munich Airport Center. Progressive design and edgy but classy looking shop concepts that help selling. Also addresses the issue of how to keep customers coming in when the Internet is your major competitor.
  • Stores and Retail Spaces ## by Retail Design Institute and VMSD This is a series of volumes (replace ## with a number) covering a lot of the major and mid-level brands. Great for inspiration.
  • Visual Merchandising: Windows and In-Store Displays for Retail by Tony Morgan (2008). This is an excellent volume covering the history of retail merchandising and plenty of details about store layout design. Easily worth the $20 bucks for a used copy or the $25 for a new one.
Wholesale and Manufacturing Facilities Design
  • Facilities Design, Third Edition by Sunderesh S. Heragu (2008). Standard college textbook.
  • Manufacturing Facilities Design & Material Handling (4th Edition) by Matthew P. Stephens and Fred E. Meyers (2009). Standard college textbook.
  • Making It: Manufacturing Techniques for Product Design by Chris Lefteri (2007). This book is NOT about manufacturing facility design, but it covers dozens of manufacturing processes in great detail. Useful for understanding the processes you may want to use and then to design a facility to house that kind of equipment.
Books that Might Contain Facility Design Advice

How to run different types of businesses is one of the largest sub-categories of the business book genre. Literally hundreds of titles are published every year offering guidance in starting and running specific businesses. Check out any of the following at Amazon.com to see specific contents, but we've chosen these as ones most likely to have additional information on facility layout design for different kinds of businesses.

  • How to Start a Business in . . . (State by state guides).
  • Growing Profits: How to Start & Operate a Backyard Nursery by Michael Harlan (2000).
  • How to Start and Operate Your Own Design Firm, Second Edition: A Guide for Interior Designers and Architects by Albert W. Rubeling (2007).
  • How to Start and Run a Commercial Art Gallery by Edward Winkleman (2009).
  • How To Start And Run A Used Bookstore: A Bookstore Owner's Essential Toolkit with Real-World Insights, Strategies, Forms, and Procedures by Stephanie Chandler (2010).
  • How To Start And Run Your Own Computer Repair Business by Joe A. Wisinski (2007).
  • How to Start Your Own Theater Company by Reginald Nelson and David Schwimmer (2010).
  • Internet Bookselling Made Easy by Joe Waynick (2011).
  • Photography Business: Studio, Freelance, Events by Entrepreneur Press and Charlene Davis (2007)
  • Running a One-Person Business by Claude Whitmyer and Salli Rasberry. (Second edition, 1994).
  • Setting Up Your Ceramic Studio: Ideas & Plans from Working Artists (A Lark Ceramics Book) - by Virginia Scotchie (2005).
  • Start a TV Station: Learn How to Start Satellite, Cable, Analog and Digital Broadcast TV Channels: Special Section on How to Start a TV Show and How To Start A Internet TV Channel. by Brock Fisher (2010).
  • Start and Run a Retail Business by Ted Topping (2008).
  • Start Your Own Automobile Detailing Business by Eileen Figure Sandlin (2005).
  • Start Your Own Bar and Club: Sports Bars, Night Clubs, Neighborhood Bars, Wine Bars, and More by Liane Cassavoy (2009).
  • Start Your Own Clothing Store And More: Children's, Bridal, Vintage, Consignment by Entrepreneur Press and Charlene Davis (2010).
  • Start Your Own Coin-Operated Laundry by Mandy Erickson (2006).
  • Start Your Own Florist Shop and Other Floral Businesses by Cheryl Kimball (2006).
  • Start Your Own Food Truck Business: Cart, Trailer, Kiosk, Standard and Gourmet Trucks, Mobile Catering and Bustaurant by Entrepreneur Press and Rich Mintzer (2011).
  • Start Your Own Freight Brokerage Business, Third Edition by Entrepreneur Press and Jacquelyn Lynn (2010).
  • Start Your Own Gift Basket Business by Cheryl Kimball (2008).
  • Start Your Own Herb and Herbal Products Business by Entrepreneur Press (2003).
  • Start Your Own Restaurant Business and More: Pizzeria, Coffeehouse, Deli, Bakery, Catering Business by Jacquelyn Lynn (2009).
  • Start Your Own Retail Business And More: Brick-and-Mortar Stores, Online, Mail Order, and Kiosks by Entrepreneur Press and Ciree Linsenman (2010).
  • Start Your Own Successful Retail Business by Jan Kingaard and Entrepreneur Press (2007).
  • Starting & Running a Sandwich-Coffee Bar: An Insider Guide to Setting Up Your Own Successful Business. Stephen Miller by Stephen Miller (2011).
  • Successfully Run Your Own Fishing Charter Business: How To Start, Run, Manage, And Profit From Your Own Fishing Charter Business by K M S Publishing.com (2009).
  • The Business of Studio Photography: How to Start and Run a Successful Photography Studio by Edward R. Lilley (2009).
  • The Profitable Hobby Farm, How to Build a Sustainable Local Foods Business by Sarah Beth Aubrey (2010).
  • Sell Your Jewelry: How to Start a Jewelry Business and Make Money Selling Jewelry at Boutiques, Fairs, Trunk Shows, and Etsy. by Stacie Vander Pol (2009).
  • Start Your Own Wholesale Distribution Business by Bridget McCrea (2006).
  • Audel Machine Shop Tools and Operations by Rex Miller and Mark Richard Miller (2004).
  • Fashion Unraveled - Second Edition: How to Start and Manage Your Own Fashion (or Craft) Design Business by Jennifer Lynne Matthews (Dec 10, 2010).
  • Growing Profits: How to Start & Operate a Backyard Nursery by Michael Harlan (2000).
  • How to Open a Financially Successful Bakery : With a Companion CD-ROM by Sharon L. Fullen and Douglas R Brown (2004).
  • How to Start a Home-Based Bakery Business by Detra Denay Davis (2011).
  • How to Start a Home-Based Gift Basket Business, 5th by Shirley George Frazier (2010).
  • How to Start a Home-Based Jewelry Making Business: *Turn your passion into profit *Develop a smart business plan *Set market-appropriate prices . . . on the Internet by Maire Loughran (2009).
  • How to Start a Magazine by James B. Kobak (2002).
  • How to Start and Manage a Printing Business: A Practical Way to Start Your Own Business by Jerre G. Lewis and Leslie D. Renn (2004).
  • How To Start And Run A Small Book Publishing Company: A Small Business Guide To Self-Publishing And Independent Publishing by Peter I. Hupalo (2002).
  • Publish Your Own Magazine, Guide Book, or Weekly Newspaper: How to Start, Manage, and Profit from a Homebased Publishing Company (Culture Tools) by Thomas A. Williams (2002).
  • So You Want to Start a Nursery by Tony Avent (2003).
  • Start & Run a Home-Based Food Business by Mimi Fix (2009).
  • Start Your Own Fashion Accessories Business by Eileen Figure Sandlin (2009).
  • Start Your Own Herb and Herbal Products Business by Entrepreneur Press (2003).
  • Start Your Own Self-Publishing Business by Entrepreneur Press (2007).
  • The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business by Mary Gehlhar and Diane Von Furstenberg (2008).


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